Scientific research sounds like the queries of a toddler: Why? What? How? Over 50 years ago, a group of research scientists asked about aging. They wanted to understand the process and find out how to change it. They observed the effects of oxidative stress, a key contributor to the signs of aging. They discovered how the body naturally fights against this assault and developed Protandim Nrf2 Synergizer, the solution that decreases oxidative stress by 40%.
The scientists never accepted aging as a fact of life: This is what happens when you age. You get weak, you get wrinkles, and you lose energy. LifeVantage was founded on this question, “What are we going to do about it?” It’s not what happens in life; it’s our response that matters. This origin of action drives all our products and our company.
To leverage the power of network marketing to unlock the health & wealth of every life we touch.
We empower people with products that support their health and well-being and opportunities that help them create a personal legacy.
AGING & OXIDATIVE STRESS
Aging is an active process. It’s not something that simply happens to your body. We age as we eat, exercise, and even breathe. One of the paradoxes of life is that oxygen, the molecule that sustains aerobic life, also generates toxic “free radicals” that attack our cells. This damage is called oxidative stress, and it’s a natural consequence of cellular metabolism and key contributor to processes of aging, illnesses, and disease.
Your body, however, is not defenseless. It naturally produces antioxidants that fight or “gobble up” free radicals. Two of these naturally occurring antioxidants are superoxide dismutase (SOD) and catalase (CAT). In your youth, your body can combat free radicals and minimize age-related cellular damage. But as early as your 20s, your SOD and CAT levels decline.
AN ACTIVE SOLUTION
The question: What are we going to do about it? The answer: Find a way to increase the body’s ability to produce SOD and CAT—and alter the aging process. Our scientists turned to nutrition for the answer. They discovered that 5 key ingredients, when combined in the correct ratios, had the ability to activate the body’s production of SOD and CAT and restore them to levels you’d expect to see in a 15-year-old and reduce oxidative stress by an average of 40% in 30 days. They named this formula Protandim, derived from “promoting the tandem” co-regulation of this powerful enzyme duo.
An anti-aging supplement sounded too good to be true. In 2005, ABC Primetime did an investigative report on Protandim in an effort to debunk its claims. Instead, the reporter took Protandim and his bloodwork showed a reduction of oxidative stress by 45% in just 2 weeks. The scientific community took notice, and the show prompted dozens of studies. Over 30 published independent studies validate the effectiveness of Protandim. One report from Washington State University says, “It is our opinion that raising Nrf2 is likely to be the most important health promoting approach into the foreseeable future.”
Despite the evidence, Protandim didn’t sell. We didn’t have a product problem. We had a distribution problem. Selling required explanation, so we turned to network marketing. It worked, and we sold over $30 million of Protandim in the first year and over $100 million the second. By our third year, we reached nearly a quarter billion dollars in revenue. Powered by devoted customers-turned-Distributors, LifeVantage grew into a multinational, publicly-traded company within 5 years. Our products are now sold by over 50,000 Distributors in 17 countries and on 4 continents.
Protandim Nrf2 technology serves as the foundation for our product development, and our research continues to focus on how our cells function, age, and heal.
Collectively, our Distributors earn almost $10 million a month selling Protandim Nrf2 Synergizer and other LifeVantage products.
You can accept things as fact: This is how you age, and this is how you work. Your job is something that pays the bills. It’s 9 to 5. It provides security, not fulfillment. Or you can recognize your options. You can take action. You can take a supplement, or you can start a business. You can ask yourself, “What am I going to do about it?”